About Me

Build the Marketing Machine. Tell the Story. Measure the Truth.

My background is a mix of healthcare marketing, community storytelling, and tourism promotion—which means I’m comfortable building both the machine and the message. I’ve led integrated marketing and patient acquisition for a multi-brand healthcare group, and I’ve also served in roles focused on communications and community engagement.

I’m also big on the “show your work” side of marketing. I like clean tracking, honest attribution, simple dashboards, and experiments that actually teach you something.

When it makes sense, I’ll bring Python into the mix—automating reporting, spotting patterns in lead quality, forecasting bookings, or tightening targeting with real-world geographic insights.

I don’t chase shiny tactics. I build systems you can run every week, because consistency beats hacks, and compounding wins are the whole game.